Lion of Africa Insurance Company Limited (Lion) is an accredited financial services provider licensed by the Financial Services Board (FSB). We are the only South African short-term (non-life) insurer to achieve a level 1 B-BBEE status. We are a leading insurer of property and liability, with a proven track record. Our prestigious list of public sector clients includes 6 of the 8 South African metropolitan municipalities. We are also a preferred insurer for Small and Medium Enterprises (SMEs).
Lion of Africa Insurances commitment to its clients and partners is captured in the brand promise: Insuring South Africa’s Future. Our strength lies in our ability to adapt quickly to changing customer needs and by providing risk management solutions which are aimed at ensuring future economic prosperity.
We pride ourselves in offering fast, efficient and effective service.
Our business philosophy is centred on the following:
Our main classes of business include:
We embrace diversity and teamwork that fosters a culture of sharing knowledge, thereby allowing our people to be innovative in crafting solutions for our stakeholders.
We are defined by fundamental beliefs and standards that embrace transparency in all our dealings, and being accountable and responsible in providing service excellence with integrity and respect.
We aspire to be the preferred insurance partner within our chosen markets.
We are determined to provide reliable and innovative insurance solutions to our customers, offering them the best service at an affordable cost. Consequently, we create success for our stakeholders by living our values as well as contributing to the communities we serve.
Lion of Africa Insurance has specialists in designing and developing bespoke insurance solutions which can be delivered through intermediated channels of choice supported by seamless processes, offering quality and convenience in service delivery.
(ACTING CHIEF EXECUTIVE OFFICER)
(ACTING CHIEF FINANCIAL OFFICER)
(ACTING CHIEF OPERATING OFFICER)
(EXECUTIVE: PUBLIC SECTOR)
(ACTING EXECUTIVE: SALES)
(ACTING EXECUTIVE: STRATEGY & RESEARCH)
(EXECUTIVE: GOVERNANCE, RISK AND COMPLIANCE)
(EXECUTIVE: HUMAN RESOURCES)
Lion of Africa Insurance is 100% owned by JSE-listed Brimstone Investment Corporation Limited.
Brimstone is a black controlled and managed investment company incorporated and domiciled in the Republic of South Africa, employing in excess of 3 500 employees in its subsidiaries and in excess of 24 000 in its associates and investments.
Brimstone was founded in 1995 with initial capital of R3.5million and has a stellar track record over the period. Its total assets at 31 December 2016 was reported at R7.6billion. Brimstone’s intrinsic net asset value at 31 December 2016 was R5.1billion. It reported revenue of R2.7billion and operating profit of R459million for the 2016 financial year. It has a track record of paying dividends consecutively for the past 15 years.
Brimstone seeks to be profitable, empowering and to have a positive social impact on the businesses and the individuals with whom it is involved, including shareholders, employees, suppliers, customers and the greater community.
Brimstone aims to achieve above average returns for its shareholders by investing in wealth creating businesses and entering into strategic alliances to which it contributes capital, innovative ideas, management expertise, impeccable empowerment credentials and a values driven corporate identity.
Brimstone has awarded shares to 29 NGO’s and PBO’s who now collectively hold more than 1.6million Brimstone shares. The market value of these shares as at 31 December 2016 was in excess of R19 million. These shareholders support more than 3.5 million beneficiaries across South Africa.
Brimstone maintains a long-term view on its underlying investments and will continue to focus on its preferred sectors of food, healthcare and financial services. It has a solid track record of delivering shareholder value and making consistent distributions to shareholders.
Brimstone’s other investments include stakes in Sea Harvest, Oceana Group, Tiger Brands, Aon Re Africa, Life Healthcare, Grindrod, and Equites.
Lion of Africa Insurance is committed to the transformation of our country and economy so the core focus of our procurement spend is on enhancing and optimising B-BBEE opportunities.
Our aim is to develop a supplier network taking the following into consideration, amongst other factors:
Brokers and intermediaries act as spokespeople and ambassadors for our brand. They are critical to the effective communication between our business and clients. Our business partnership is with independent brokers and national brokers.
These are different bodies established by statute to oversee the South African Non-Banking Financial Service Industry, Insurance Industry in the public interest. They ensure compliance by insurance/reinsurance companies, protect consumers and promote a high degree of security for policyholders. There are also representative bodies of the short-term insurance industry, which ensure adherence to best-practice industry standards and self-regulation.
Lion of Africa Insurance is committed to the transformation of our country and economy on enhancing and optimising B-BBEE opportunities.
It should be noted that:
The Lion of Africa Insurance story is one of success, one that we share with every South African. Forged amidst the struggles of South Africa’s turbulent past, we are strong, focused and ready to embrace a prosperous new future. We respect the past, but are not held back by it. We create new solutions to historically entrenched challenges. We celebrate how far our country has come and we build on this to create a future founded on even greater prosperity. It is this pioneering spirit that drives South Africa forward, transforming, empowering and leading our country towards ongoing success.
Our social vision is to invest in South Africa’s economic transformation by contributing to education, enterprise development and skills creation. Transformation is a belief system not a score card, thus Corporate Social Investment is at the core of our business strategy and operations.
While government can create the regulatory environment, it would be wrong to believe that the state should also carry the burden of redistribution. An over-encumbered public sector that attempts to create the required jobs will result in significantly higher taxes and become a drain on the overall economy. The private sector is best suited to fulfil this role and at Lion of Africa Insurance, we are making every effort to drive socio-economic transformation.
The harsh reality is that 60% of girls and women on our continent are missing out on their education and work because they cannot afford any sanitary products. This results in improper hygiene practices that leads to severe health concerns and infections.
Lion of Africa insurance purchased 250 cups from Mina to assist in distributing the menstrual cup together with Mina Journal and facilitation to school and communities. This will contribute significantly to keeping our young girls in school, motivating them to study further and become champions in their communities. By doing so, we aim to reach all women and girls in the most poverty stricken areas and most rural villages.
Yabonga aims to create an effective, sustainable model of care providing education, support and skills training to HIV-positive women and men to effect positive change in the lives of their families and communities.
The Lion of Africa Itheko Community Athletic club was set up to promote a healthy lifestyle through running, by introducing the activity to broader communities. In addition to being the only running club that specifically caters for people who have never participated in any kind of sport before, the club also has a squad of high performing athletes who inspire club members and further improve the image of the club.
In its few years of existence, the club has become the second largest of the 80 running clubs in the Western Province Athletics (WPA), with a growing membership in excess of more than 900 members.
Our intervention in this area seeks to ensure job placement or to increase the capacity of projects to create sustainable jobs as well as to empower HIV-positive people to effect positive change in the lives of their children, families and the communities where they live. The initiative is based on the principles of positive living, personal development and income generation.
Lion of Africa Insurance specifically chooses to support those initiatives that build excellence in the teaching and learning of Mathematics, Science and Technology to ensure that the percentage of learners passing these subjects – which are foundations for scarce skills – is greatly enhanced. Our interventions are school based and are intended to address the following impediments to an effective schooling system:
Lion of Africa Insurance has sponsored the premier half marathon race on the Cape Town running calendar since 2006. As a consequence, the race has grown from 400 participants in 2006 to over 5,000 athletes participating in 2017. The Lion of Africa Half Marathon has become a festival of running and now includes a half marathon, a 10 kilometre run, a 10 kilometre “Philip Rabinowitz” walk (in honour of the legendary Spartan Harriers club member who passed away at the age 104 in February 2008) and, for the not so fit, a five kilometre fun run/walk.
As a result of the growth, Spartan Harriers, the organising club, contributes to the payment of school fees for a student at the Academy of Mathematics, Science and Technology. The Academy was established to give talented students from the previously disadvantaged communities an opportunity to progress to the highest academic levels.
The sponsorship also supports a development programme in Spartan Harriers whereby 47 underprivileged children from the nearby informal settlement of Masiphumelele, receive financial assistance. The club also supports other indigent and/or disadvantaged members.
At the heart of its strategic success lies Lion of Africa Insurance’s most prized possession, its people. Lion of Africa Insurance believes that staff development and learning should be an integral part of the organisation’s strategic planning so that staff can perform their individual jobs effectively and, in doing so, ensure that the organisation achieves its objectives. Lion provides this through multiple ways, namely:
Learning and development, as well as performance management
Ensuring a healthy, happy organisation is key to Lion of Africa Insurance’s Human Resources strategy. The organisation continuously strives to build a culture that is characterised by open and transparent two-way communication and a supportive management team.
We have partnered with various service providers who help us support our employees through all life events ranging from healthcare, emotional and psychological support, to labour relations and other issues that may become hindrances to their wellness. Our employees are our family, our PRIDE.
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